Imagination sets sail with Kidzania

IMG_5947IMG_5942 'Cocoon to Butterfly' kids had the privilege of being welcomed to the simulated mini-world of Kidzania at Dubai Mall, where they lived their dreams out through interactive role-play.

This edutainment venue is a city scaled down to children’s size. It mirrors the working of a real world, complete with services and facilities from; banks, hospital, police stations, fire station, shopping area, eatery, radio station and more.

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The experience for the kids started with an airport style check in counter, where each child was issued a boarding pass and bank cheque for 50 kidZos (local currency of Kidzania). They entered through the departure gate and exchanged their cheque for kidZos at a local bank following which they set out to find a career. The kids were advised that the kidZos could be used to buy goods and services or even save in their bank account in KidZania, which provides them with an ATM card. They could earn and collect more kidZos by working in an establishment.

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Each child got to adorn uniforms which reflect the nature of their chosen career. Roles included working as a cashier in a supermarket, RJ in a radio station, piloting a commercial airline, dentist, firefighter, police and much more. Most activities are aimed at 4-14-year-olds, yet my 3-year-old found enough activities to keep him busy. I noticed toddlers are not left out as a dedicated Urbano’s Residence, which features rooms and specially designed activities awaited them. Each activity was age appropriate and could accommodate small groups of 6 to 8 kids in safe surroundings. I was at complete ease and reassured of safety as each child was made to wear an electronic bracelet for tracking purpose.

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Kidzania is not a fantasy world, but best described as a ‘World of its own’. It boasts of it's very own currency called ‘kidZos’, informal greeting called ‘Kai’, ‘Zanks’ substituted for thanks and activities supervised by a team of 300 multi-cultural professionals called ‘Zupervisors’. The 'B-KidZanian' loyalty program allows kids to get naturalized into KidZania Residents and receive the benefits during each visit. With 50 ‘establishments’ (local and international brands represented within) and 90 different roles to choose, kids learn real life skills and money management in the process of pretend-play.

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All in all, Kidzania provides the perfect experiential learning platform with a creative concept that allows kids to don roles they dream about. It was a pleasure to watch the kids soak up the awe-inspiring experience.

As the mercury rises and school break runs on full throttle, are you looking for options for your kids to be cooled off and entertained? I am not referring to kids staying cooped up in the house and digitally wired up. Are you seeking activities that are fun, unique and educational? Kidzania offers precisely that.  To make the best of Kidzania and other kids entertainment venues this season, I recommend purchasing the 'Dubai Summer Pass'.

  • The Dubai Summer Pass - Save AED 190!
  • Was AED 440, now AED 250

The pass entitles guests to visit the following attractions from the 23rd July-5th September

  • Kidzania1x child ticket (adults are Free)
  • Reel Cinemas2 x standard ticket for adults or children
  • Dubai Aquarium & Underwater Zoo1 x ticket for an adult or child
  • The SEGA Republic1 x ticket for an adult or child + receive 100 credits to use
  • Dubai Ice Rink1 x ticket for an adult or child

Passes are available for purchase online at www.dubaisummerpass.com and at each attraction in Dubai mall. Visit the KidZania Dubai website for more details.