Philadelphia Creativity for a Cause campaign revealed 2016 winners.

When's the last time you heard of a State sponsored Happiness initiative! unfortunately we are all much too used to hearing the opposite. The United Arab Emirates is intentional about Women's Empowerment and happier communities, and it shows, as Sheik Mohammed bin Rashid Al Maktoum, Prime minister of the UAE and ruler of Dubai announced (in the recent past) a new cabinet that included the country's first-ever "minister of state for happiness", Ohood Al Roumui. She is one among seven women named to hold portfolios in the new 29-member cabinet.

In lines with this vision of empowering women and making our nation the happiest place, Philadelphia has been encouraging creativity in community welfare amongst the women living in the GCC with its ‘Creativity for a Cause’ campaign. Mondelēz International (that owns Philadelphia) for the seventh year in a row invited women in the region to participate with simple ideas that bring joy to their communities. On Monday 23rd May, Creativity for a cause revealed this year’s winners at a Gala celebration held at the Cove, Jumeirah beach Hotel. Manar Alomayri a Saudi national with a total of 3,652 votes received the region-wide women’s empowerment Creativity for a Cause 2016 Award. Manar, presented the winning idea of creating an online library for Arabic audiobooks.

Soraya Darwish from Dar Al Hekma university,  was also recognized for her idea of empowering women of Saudi Arabia by opening up job opportunities for them.

The ceremony was studded with stellar entertainment, a gala lunch, creativity for a cause mentors, award nominees, guests from the media and social world.